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Community Archives - PT Mitra Cakrawala International

MCI has once again carried out the distribution of sacrificial animals as an expression of gratitude and a gesture of care towards the communities surrounding the company, in the spirit of Eid al-Adha 1447 H.

This annual programme was held in the KM 12 area of Banjarmasin, where one head of cattle was presented to residents living near the company’s premises.

For MCI, the act of qurban is more than a religious tradition observed each year. It is a means of strengthening the relationship between the company and the communities that have grown alongside it over the years, sharing the same environment and the same sense of place.

Through this distribution, MCI hopes the benefit will be felt directly by those in the surrounding area, while also serving as a moment to reinforce the values of togetherness, mutual cooperation, and social care.

The company’s participation in this programme is equally a reflection of gratitude for the achievements and opportunities that have been received along the way. The values of sincerity and generosity at the heart of Eid al-Adha are hoped to continue inspiring the way the company operates and the way its people approach everyday life.

MCI remains committed to nurturing harmonious relationships with surrounding communities through social programmes that deliver genuine and lasting benefit.

Read also: BMBBD Distributes 26 Sacrificial Animals for Eid al-Adha 1447 H

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There is something about first experiences that tends to leave the deepest mark. For Aina Kalita, MCI Group was exactly that—the first place she ever set foot in the working world, right after graduating in 2005.

Twenty-one years on, she is still here. Not because other paths were unavailable, but because every phase has given her a new reason to stay and to grow.

Her journey began as a finance staff member in the dealership sub-holding before moving into the energy sector. Each transition brought its own set of challenges: new systems, different ways of working, and transactions on an entirely larger scale. Through all of it, one thing remained non-negotiable.

“Even when you’re in a hurry, you have to make sure the result is right. Accuracy cannot be compromised,” said Aina, known to her colleagues as Nana.

Where the Journey Began

One of the most defining moments in her career came the first time she was asked to prepare a cash flow projection for a mining company, a task she had never done before, with a tight deadline bearing down on her.

“I stayed at the office until five in the morning because the material was needed for a presentation at ten the next day,” she recalled.

The output was not yet perfect, but completing such a demanding task was, in itself, a source of pride. More than that, it taught her something lasting: that teamwork and a supportive environment can carry you through problems you could not have solved alone.

There were moments when the urge to quit came with real force. But whenever those thoughts surfaced, something kept her grounded. A growing awareness that every hardship she had made it through was proof she was capable of bearing it.

“Every difficulty we have overcome is evidence that we were able to overcome it. Take what is positive, and leave behind what no longer serves you,” she said.

Leading With Openness

As someone who now leads a team, Nana holds to an approach that may sound simple but is far harder to practise: openness. She encourages her team members to ask for corrections without hesitation, to acknowledge uncertainty about their work, and never to conceal their gaps in order to appear more capable than they are.

She applies the same standard to herself. Despite more than two decades in the field and a managerial position, she has no reservations about turning to a more senior colleague when there is something she does not yet fully understand.

She has also learnt where to draw the line. Her strong sense of empathy once pushed her to step in directly whenever a colleague was struggling. Over time, though, she came to see that helping too readily, without leaving room for people to wrestle with a problem themselves—can quietly hold their development back. For her, mentoring is not about taking over. It is about staying alongside someone until they can walk on their own.

A Balance Worth Keeping

A family that is understanding and does not place excessive demands has been a genuine anchor in her life. As long as communication stays open and everyone at home knows all is well, the two worlds, office and family, can turn in rhythm with each other.

“A successful woman is one who is willing to keep learning and who is not ashamed to acknowledge her own weaknesses. That is where growth begins,” she said.

To young women just starting out, Nana does not speak in lofty terms. She speaks from her own experience, with all its difficulties and moments of ease. Don’t be lazy about learning. Don’t be embarrassed to ask. Don’t give up before you have truly tried. And don’t spend too much energy comparing your journey with someone else’s, because we can never fully know what another person is carrying beneath the surface of what we see.

Twenty-one years. One company. Many systems, many industries, many long nights to get through. Yet Nana is still here, eyes facing forward, because that is the only direction she has ever chosen to walk.

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8 March 2004 was the day Sri Wenda first walked through the doors of MCI Group as an employee. “I still remember the date,” she said with a light smile, opening the conversation.

She now serves as Manager of Accounts Payable at the Holding Energy entity (PT CPE), overseeing financial operations across business lines spanning mining and maritime.

It all began with a job vacancy notice pinned to a university noticeboard.

Wenda had just completed her final academic assessment when she came across an announcement seeking accounting staff from a company she had not heard of before. A few days and a series of selection stages later, she was accepted, and joined MCI Group.

A Career Built Without Shortcuts

She was placed in the heavy equipment division of PT Cakrawala Putra Bersama (CPB), whose office at the time was still moving between shophouses in Banjarmasin. 

From her very first weeks, she was handed a project: testing a new programme to replace the manual Excel-based system the team had been relying on. For three to six months, she tested, refined, and validated the system from the ground up.

“From early on, I could see this company had enormous potential. I wanted to be part of its growth story, even if that meant starting at the bottom,” she said, when asked why she chose to join.

Six years in operations. Then, in 2010, she was transferred to the finance division. “I was scared,” she admitted openly. Not without reason, because the world of finance was a different terrain from operational work on the ground. But she took on the challenge.

A year later, in 2011, came an even bigger decision: moving to Jakarta. She was among the first from Banjarmasin to be sent there. In 2017, she returned to Banjarmasin as she began building her family, and that is when her dual role truly began.

Every stage was navigated one step at a time. No shortcuts. “I enjoyed the process,” she said. 

Two decades is no brief stretch of time. Over those years, Wenda watched the company weather many storms. Changes in leadership, restructuring, and stretches of difficulty that led many of her peers to move on.

“Our loyalty is truly tested not when the company is at its peak, but when we are facing the storm,” she reflected.

For Wenda, staying was never about having no other options. It was a matter of principle. She wanted to prove that she could be resilient, adaptable, and capable of navigating change after change without losing her integrity. “I managed to stay consistent. That is perhaps my greatest source of pride,” she said.

A Mother at Work, A Mother at Home

The question that so often weighs on women with careers: how do you divide yourself between work and family?

Wenda does not have a magic answer. But she has an approach she has practised with steady commitment.

“As long as we have choices that allow us to find balance. Alhamdulillah, it can all be done,” she said. The words may sound light, but behind them lie years of hard work sustaining two roles at once.

She also pushed back on one of the most common misconceptions about women in the workplace. “We don’t need to be superwomen. Don’t feel you have to be strong on your own, asking for help is not a weakness.”

As a mentor to her team, Wenda describes herself as fairly firm. She demands precision and does not let mistakes pass without examination. Not to create pressure, but to ensure her team is prepared and capable of standing on their own when an unexpected problem arises.

But she also knows when to set aside the manager’s hat and simply be human. She takes an empathetic approach with her staff, offering guidance not only as a superior but also as a fellow woman who understands the road they are on.

“I try to position myself as a mother or an older sister to the people around me,” she said, describing her relationship with her team.

Towards the end of the conversation, Wenda left a message she felt the young women just beginning their careers genuinely needed to hear.

“Build your competence as your armour. Do not be afraid to start from the bottom, because a strong foundation determines how far your career can go.” She sees work as more than a source of income: it is a place to grow and to contribute.

And for those who are tired, who are weighing whether to give up — Wenda has one line that has anchored her since the beginning. “Keep dreaming. Never stop learning.”

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When we speak of a resilient woman, the mind conjures someone strong, unwavering, and capable of meeting every difficulty head-on. That, perhaps, is the most fitting portrait of Rohayana, whose steadfast commitment has kept her by MCI Group’s side, through every chapter of its journey, to this day.

Rohayana joined in 1995 at Mitra Hino, the company that would go on to become the foundation of MCI Group. She started as a sales counter staff member, a role she did not fully understand at the time.

The position turned out to be anything but simple. A small team meant she had to pick up many things at once: calculating monthly vehicle order allocations, drawing up credit agreements, coordinating with leasing companies, and managing unit deliveries to customers.

Yet she was never the type to buckle under pressure. “I didn’t want to just stay stuck. If I was handed a task I’d never done before, I’d study it until I could do it,” she said.

It was that drive to keep learning that carried her through the long road ahead. Three decades on, she is still standing in the same place, though as a far more seasoned person, with experience that can no longer be measured by job title alone.

Balancing Heart and Professionalism

In 1996–just a year after joining–Rohayana married. That means nearly her entire career has run in step with her role as a wife and later as a mother. Two roles. One life. One person.

If anyone asks how she managed, Rohayana turns the question around. “It’s not about whether you can. It’s about whether you’re willing, and whether you have support.”

Carrying two significant responsibilities was never easy. There were moments when she faced hard choices between work and family, and times when guilt crept in when she had to choose. But that, she says, is where she learnt something essential: how to set priorities without abandoning her responsibilities.

She believes the foundation of it all is balance built together with a supportive partner, open communication, and mutual understanding at home. These are what allowed her to keep moving forward.

What stands out most about Rohayana is not a title or a career milestone. It is the way she understands the meaning of her work.

She has never seen her job as mere routine. To her, it is a trust, or something to be carried out with accountability, honesty, and sincerity. She also holds firm to the belief that every hardship carries within it the seed of ease, as long as it is faced with patience and a spirit of gratitude.

These are values she does not keep to herself. She shares them freely with colleagues, especially younger generations. Having served the company for so long, she is generous with her knowledge, and she regularly reminds those around her that work is not a burden, but it is part of the process of growing.

Values That Guide Her Work

Over thirty years, Rohayana has not merely witnessed MCI’s journey. She has been part of its growth. From the days when everything was still being built from the ground up to the company’s remarkable expansion today, the pride she carries is quiet but runs deep.

She does not offer young women a story of perfection. What she offers instead is more honest than that: a journey full of challenges, compromises, and days of exhaustion.

Yet through every chapter, one value has remained constant: gratitude. Not the passive kind that keeps a person still and silent, but the kind that makes you aware of exactly where you stand and then choose to go further from there.

“Within every difficulty, there is always ease. No matter how heavy it feels, if you keep going, you’ll get used to it. And once you’re used to it, it becomes manageable,” said Rohayana.

For Rohayana, Kartini succeeded in opening many doors for Indonesian women. Doors to education, to careers, to the freedom of choice. But what happens after those doors swing open is entirely in our own hands.

“The door has already been opened by Kartini. It is up to us to carry her spirit forward. If not us, then who?”

Thirty years was never a target she set at the outset. It is the result of small, daily choices. The choice not to give up, to keep learning, to let go of bitterness, and to remain grateful.

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More than two decades in a career is no small stretch of time. For Rossalina, though, it has never been about endurance. It has been about staying in motion, or keeping learning and discovering things she never imagined possible.

Rossa began her career in August 2003 as a finance staff member in MCI Group’s sub-holding dealership. From that modest starting point, she had no inkling that the following twenty-two years would carry her across one industry and into the next.

What makes her story compelling is not simply how far she has come, but the way she has met each step along the way. Whenever she has had to learn a new system, build relationships with a new team, or get to grips with an industry she had never touched before, Rossa has never treated it as a burden.

One of the defining moments of her career came in 2011, when she was offered a transfer to Jakarta as the company prepared to expand. It was not a decision to be taken lightly. Leaving Banjarmasin, the city she had known for years, to step into the entirely different rhythm of Jakarta required real courage.

Even so, she chose not to linger in her discomfort. She chose to keep moving, accepting that change is part of any worthwhile journey and that adaptability is a skill that can be built.

“Learn to adapt, not by changing who you are, but by learning to understand the world around you,” said the woman who today holds the role of General Manager of the Finance Department.

Two Roles, One Commitment

Away from the office, there is another life that demands her full presence: motherhood. Rossa holds both roles at once. Not by sacrificing one for the other, but genuinely, simultaneously.

There are mornings spent working through financial reports, and evenings spent sitting beside her child to help with schoolwork. It is not a perfect balance on paper, but her consistent presence and fulfilment of her responsibilities stand as proof of what it looks like in practice.

The key, Rossa says, is communication, with her family, with her team, and with herself.

Family remains her first priority, but professional responsibilities are thoughtfully delegated and monitored from a distance. She is candid about the role her husband plays: a partner who understands and shows up at the moments that matter most, an inseparable part of what has made her journey possible.

“Responsibility cannot simply be set aside, even when your focus has to be divided,” said the avid reader.

Honesty Is The Foundation

In the world of finance, where every decision touches money and trust, Rossa holds one principle she will not compromise: honesty. For her, acknowledging a mistake is far more honourable than attempting to conceal it.

Trust is not built on the absence of error. It is built on the courage to be transparent when errors occur. It is a principle she carried with her on her very first day, and one she has held onto across more than two decades.

Ask Rossa about success, and she will not answer with figures or titles. In her view, there is no single standard that applies to everyone. What she believes is this: as long as there is genuine happiness in living it–the work, the family, the small moments of everyday life–that is enough.

And if she could speak to her younger self, there is only one thing she would say: “Be braver about seizing every opportunity. Face it first, and don’t be afraid to learn.”

To the young women now taking their first steps in their careers, her message carries the same warmth as the journey she has lived. “Above all, don’t be afraid, don’t give up easily, and never stop learning.”

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Some people map out their careers with precision, clear goals, defined milestones, and specific targets. Cyntia Laurensiana is not one of them. When she first joined MCI Group in 2001 as a finance staff member, she carried no grand plan. No sweeping ambition to declare. What she had was a single, understated attitude that would, quietly, take her a very long way.

“From the beginning, there was no ambition. Just keep going,” Cyntia said, with calming voice.

Yet “just keep going” was never a passive stance. Beneath those words lay something far more significant: an extraordinary openness. A willingness to move, to uproot, and to start over again and again.

Moving and Keep Learning

Her journey took her through several cities within the sub-holding dealership entities, from Banjarmasin to Sampit to Samarinda. Each relocation was a new chapter, demanding that she relearn her surroundings, her colleagues, and entirely different ways of working.

Moving from one city to another is no small thing. There is the exhausting process of adaptation, the need to absorb new knowledge from scratch, and the days when everything feels impossibly heavy and frustration is unavoidable. Cyntia does not deny any of it.

“There were moments of complaint, moments when everything felt like too much, but you have to keep going. Because that is where growth comes from.”

And it was precisely in those difficult stretches that she found something she could never have gained by staying in one place: a full and grounded understanding of how an organisation truly functions.

Moving across cities meant moving across departments, across perspectives, across different approaches to problem-solving. The breadth of understanding she holds today is the direct result of all that movement. “If you stay in just one place, your perspective will always be limited. Now I understand the entire operational process and how it all connects.”

Face It, Don’t Avoid It

Workplace pressure, too, was an inescapable part of the journey. And here, Cyntia’s principles speak clearly: face it, do not avoid it.

Alongside that, two values have guided her throughout: integrity and honesty. For Cyntia, honesty is not merely a professional ethic. It is the foundation upon which any long and meaningful career must be built.

Among everything she has been through, one thing she recalls with particular gratitude is the opportunity to learn from people who were more experienced than her. Senior colleagues who mentored her not only in the craft of the work but also in the art of carrying oneself through life with dignity.

There is one conviction she holds completely and wishes to pass on to women who are just beginning their careers: “No career starts at the top. Everything begins at the bottom, and that is not a weakness. That is how we go through the process and truly understand what we are building.”

To every woman working to build a career, her message is direct: keep moving forward, keep growing. “Don’t sell yourself short. If others can do it, why can’t we?”

Cyntia may not have started her career with a map. But she knew one thing from the very beginning. That as long as she was willing to keep walking and never stop learning, the path would always be there.

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There is a saying that a person’s character is shaped by what they witness growing up. For Supadmi Ning Paririh, watching her mother navigate life as a full-time homemaker lit a different kind of fire, a determination to prove that women can go as far as they choose. Today, she serves as Manager of Human Capital & General Affairs (HCGA) at PT Binuang Mitra Bersama Blok Dua.

She entered the workforce in 1998, at a time when the family’s economic circumstances pushed her to seek employment immediately after completing her high school education. Yet beyond financial necessity, she carried a deeper resolve: to build a career and stand on her own two feet.

“Seeing my parents’ situation actually broadened my perspective. It showed me that women can be independent,” said the woman fondly called Padmi by her colleagues.

A Journey Built on Trust

Her journey with MCI Group began in 2003, more than two decades ago, from the most entry-level of positions: payroll staff. It was technical work, full of numbers, demanding precision. But it was not numbers that changed the direction of her life. It was an act of trust, extended by those around her.

One day, she was asked to conduct a recruitment interview for a prospective employee. With no formal background in HR, she accepted the responsibility nonetheless and from that moment, everything shifted.

“From there, I started learning new things about HCGA. I had to step out of my comfort zone, and that was my real starting point,” Padmi recalled.

Another door opened when management offered support for her further education. Starting out as a high school graduate, she went on to complete a university degree while continuing to work full-time. An opportunity she embraced with deep gratitude and never took for granted.

The path was not always smooth. In the early years of her career, nearly every task was carried out manually, one by one, without any digital system. Managing employee records, processing payroll, and handling labour administration: all of it depended on diligence and sheer know-how. But as the company continued to innovate, she chose to keep pace.

What stands out is that despite working in an environment where men make up the majority, as is common in the mining industry, she never felt pressured or out of place. A supportive workplace gave her the foundation to grow. The same was true at home, where her family has always understood and fully backed the demands of her role.

For Supadmi, these two worlds were never competing burdens. They were two roles she chose to hold with intention. She lives by the belief that a woman can be both a homemaker and a productive, contributing individual. Not by choosing one over the other, but by embracing both wholeheartedly.

Work with Care and Empathy 

Today, as HCGA Manager, she oversees not only systems and administration but also people, in all their complexity. The HCGA function touches every stage of an employee’s life cycle: from recruitment and the birth of a team member’s child, to bereavements that must be handled with care and empathy. And it is in those moments that the deepest meaning of her work reveals itself.

“When an employee or their family needs help. For instance, when we assist beneficiaries with filing a death benefit claim, and they say thank you, in that moment, I feel proud. It makes me think: perhaps this is why I am here,” she said with a smile.

The spirit of opening doors for others now shapes the way she leads. She actively encourages members of her team who hold only a secondary school qualification to pursue higher education. Just as she once received that same encouragement. Because she believes that knowledge is an invaluable foundation, especially for women.

If there is one message she would send to her younger self, it is brief but full of meaning: “Thank you for being such a strong and remarkable woman.”

“Women must have dreams and a future to work towards. Never be complacent, keep learning, and never tire of asking questions. And just as importantly: take care of yourselves,” she said, offering her counsel to the young women now finding their footing in the same industry.

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The holy month of Ramadan has always been a time of profound meaning, not only as a moment to deepen our faith but also to strengthen bonds and nurture a sense of fellowship.

Wrapped in a warm and blessed atmosphere, the MCI family was once again brought together through a series of Iftar gatherings held across four locations: Jakarta, Banjarmasin, Binuang, and Samarinda.

These gatherings were a simple moment that was more than just sharing a meal to break the fast. It served as a place to greet one another, connect, and enjoy time together in a more welcoming environment.

Each location came alive with enthusiasm. Here are the stories shared from across the cities:

Jakarta

Amidst the hustle and bustle of the capital that never truly slows down, the MCI Jakarta family found the perfect pause by sitting and waiting for the Magrib call to prayer together.

The Iftar gathering at the Jakarta office was attended by employees from various sub-holdings. Light discussions, laughter, and casual conversation made the atmosphere feel more relaxed and opened up space for genuine connection.

The warmth shared between employees helped foster a more harmonious ambience within the workplace.

Banjarmasin

Banjarmasin welcomed Ramadan in its distinctive way: warm, welcoming, and always feeling rather like coming home. In this city, the MCI family gathered in an atmosphere that was equally free-flowing and full of ease.

As the call to prayer echoed, the room fell briefly quiet as everyone offered their prayers together with sincerity. Afterwards, light talks began to flow about daily life, family, and other small things that are rarely discussed.

The togetherness was evident from the many moments of exchanging greetings, making the relationships between colleagues feel all the more connected.

Read more: Free Medical Check-Up to Promote Healthy Living Awareness

Binuang

Binuang might not be a bustling city, but it is precisely here that the warmth felt closest and most genuine. There was no awkward distance, no unnecessary formality, and everyone simply sat together and chatted like family.

The Iftar gathering in Binuang served as a reminder that togetherness requires neither a lavish venue nor a grand occasion. All it takes is sincere intention, a humble spread, and people who truly care for one another to make an ordinary moment become something rather extraordinary.

Samarinda

Far away in East Kalimantan, the Ramadan spirit at MCI was no less vibrant. Samarinda concluded this series of Iftar gatherings with genuine warmth and joy.

The MCI Samarinda family gathered with great enthusiasm, bringing the same spirit: that distance is no barrier to feeling part of something bigger.

The enthusiasm of all employees ensured the event was held with solemnity, featuring many warm and pleasant interactions.

Read more: Step Up Challenge: A Competition to Build an Active Culture

One Ramadan, One Family

Through this Ramadan momentum, MCI hopes that the values of togetherness, care, and solidarity can continue to grow and become part of the company’s work culture.

Furthermore, this activity is expected to provide positive energy for all employees in their daily activities, as well as serve as a reminder of the importance of maintaining harmonious relationships amidst work dynamics.

May the blessings of Ramadan continue to accompany us all, and may the bonds that have been formed grow even stronger in the days to come.

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There’s tall grass that grows abundantly on the wetlands. This plant, which people usually call purun, spreads in marshes or frequently flooded areas, often spreading uncontrollably, and is considered a weed.

Although purun is widely considered an invasive plant, this wild grass has proven capable of creating an impact that often goes unnoticed.

Through the hands of Tapin’s women, purun is transformed into something of greater value, while at the same time preserving a tradition that has endured for dozens of generations.

A Legacy of Tradition Through Art

Preserving tradition is not merely about maintaining cultural order amid the rush of modern life, but about nurturing and passing on identity.

“Since childhood, we were taught how to weave, and learning this skill was not optional. Especially for coastal communities, it is almost unthinkable not to have this ability,” said Salabiah (53), who grew up in the coastal area of Candi Laras Selatan.

Salabiah inherited the skill of purun weaving from her family, passed down through generations, and understands that this craft is one way of safeguarding cultural identity.

Motivated by this belief, with the help of MCI, she initiated the “Berkat Mufakat Bersama” craft group and began sharing her weaving skills with women in Shabah Village, Tapin Regency, South Kalimantan.

Empowered Women

For the women of Shabah Village, purun also tells a story about how tradition always finds a way to survive.

Previously, many of them were housewives without a steady source of income. Through dedication and persistence in learning the craft, they are now able to produce woven goods that attract market demand.

What was once seen as a simple household activity has evolved into an economic opportunity that strengthens family livelihoods.

Each woven piece crafted by the women of Tapin is more than just a product, but proof that opportunity can emerge from the most modest beginnings.

Nurturing Identity Through Purun

In essence, purun is not merely a wild plant, it is part of the lifeblood of South Kalimantan’s communities.

Purun, also known as mensiang, which grows along swamp edges, has transformed into a new source of strength, connecting tradition, creativity, and economic independence.

Ultimately, this is a story about preserving heritage, empowering women, and how small communities can create meaningful change.

From waterlogged wetlands to wider markets, one simple message resonates: when tradition is nurtured and given space to grow, it will always find a way not only to survive, but also to sustain lives.

 

 

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The “mager” phenomenon or sedentary lifestyle is often an inevitable consquences of the work dynamics in a major city like Jakarta.

Working in the capital can sometimes trap us in a fast-paced yet monotonous rhythm, where time is wasted on long commutes only to end up sitting in front of a computer screen for hours on end. 

This condition eventually triggers work fatigue, or extreme physical, mental, and emotional exhaustion. Due to this accumulated tiredness, people tend to choose for total passive rest rather than the physical activity their bodies actually need.

Driven by these concern, we have implemented an innovative health initiative. Rather than issuing rigid medical advice, MCI chose a gamification-based approach to break the boredom of work routine.

This programme is designed to change the perception of exercise from an exhausting obligation into a team competition full of strategy and collective spirit.

Collectivity in Every Step

Under the theme, “Step Up Challenge”, this competition ran for six weeks, from 2 June to 14 July 2025. High levels of enthusiasm were evident, with over 100 participants taking part, each in teams of five.

The competition encouraged interaction and mutual support among colleagues, ensuring that the struggle against laziness was no longer just a personal burden, but a collective mission.

While the objective of the competition was to encourage participants to clock up as many steps as possible, the success indicators were precisely measured.

Assessment was not just based on who had the most steps, but on the highest “health score”, a metric combining consistency, effort, and individual health progress.

Between Jakarta’s Pavement and Running Track

Step Up Challenge split participants into two activity spectrums: Walk and Run.

  • Walk Category: Created for those wanting to integrate physical activity into their daily mobility.
  • Run Category: Aimed at running enthusiasts looking to test their physical endurance more intensely.

To keep the competitive spirit alive, the organisers provided weekly recognition for the teams with the highest step counts.

This created an interesting dynamic in the office; conversations were no longer just about work, but about strategies to climb the leaderboard.

More Than Just a Scoreboard

Once the final whistle blew and all the steps were counted, what remained was more than just a list of winners.

The programme successfully demonstrated that with the right stimulus, a culture of movement can be integrated into a busy work routine.

Although the competition has officially ended, the impact is expected to stick as a new habit. 

Jakarta might still be congested and the workload might still pile up, but for our employees, we want movement to no longer be an option, but part of our professional identity.

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